SEO plays a significant role in generating traffic to website and by using SEO tools could be of help but small businesses must make sure that they localize its application. Small business will only want to focus on the locality where it function since it is a myth that SEO is designed only to reach out to the audiences across the globe. You need to know that SEO is not only design for global reach out but it is also designed to reach the local audience. The local SEO will help you to figure out the area where the keywords are based. However, if you use your local address in “About Us” of your website page or in the anchor text, then the odds of generating more traffic is increased.