Almost everyone is aware that Google is the most used search engine on the internet and it used nearly 90 percent of the time that someone is using to get information on product and services. As a business owner, if you are not showing up for the searches related to business, then you are missing out on the valuable traffic generator.
Local business always benefits from the Google maps marketing and such benefits include:
– Showing up for many searches that is related to your business.
– Boost the click volume for searches that are related to your business
– Add more reviews to your listing.
The results of Google search do appear in four sections:
– The pay-per-Click section
– The organic section
– The local maps section
– The carousel
Google shows their SERP according to the types of searches carried out by the users. both carousel and maps section only show the local searches. The organic section displays on all search result pages while the Pay-Per-Click show up above the Organic section with plan of Google AdWords.
Anytime a user searches for local business in Google, Google will show the maps section that many people believe that it is the only page based on proximity. The rankings of maps section are based on so many factors and proximity is the only one of them. Google want to ensure that all the listing they listed in the results are perfect. In case they fail to give perfect accurate results, the users will get lost and Google will fail to deliver.
As soon as a company has got their information listed very well on Google and earn a great amount of local citations, they will be rewarded by Google with better results on SERP. Google is in search of information that are consistent on directories and websites which have your business citations on the list. It is imperative to ensure that your business name, phone, address are properly listed. Google wants to ensure that you are giving the users a good user experience. In case your business is not providing the users good experience, Google will not display your listing as often.