Local SEO could help you reach out nationally if you are struggling to widen your local footprint online. This SEO entails improvement of your local footprint by just pumping up your information on various community and local websites. However, if you have enough of local listings, you can easily begin displaying on some national and regional searches also. Few local SEO strategies which you can use for this purpose include:
This is imperative for anyone doing local SEO for store, restaurant or business. Now that many people are migrating from Yellow Pages to online search, it has now being a nice idea to promote your Google local listing. It is free unlike Yellow Pages listings. Also, the more information you add, then the better. You can even backlink to your website. Just state different kinds of credit cards you accept, a map of your location and constant update of your information in case you move instead of just waiting for new Yellow Pages. If you begin with Google Local, this is to let Google aware that your business is official and that they should add you in their search engine rankings.
The new big fish when it comes to credibility online is the user generated content. This implies review websites are regarded as the ultimate for the local SEO. On the websites such a Yelp, UrbanSpoon, as users, you can leave reviews of their favorite bars and restaurants. Yelp will provide mechanics, doctors and dentists reviews. In case someone leaves you bad review, ensure you do not fight such person or get into argument or drop the hammer on them. Rather, respond politely and address the problem. Let them know that you are ready to fix any problem and provide something better in exchange. By so doing, it will help your local SEO and possibly win back any customer that is not satisfied. It will also help the others to see that you are so concerned about your customers.
Social Networks Based on Your Location
A lot of users are being gained by websites such as Gowalla and Foursquare. It assists the local SEO because they generate traffic locally but great thanks to backlinks from the websites because backlinks are one of the life features of local SEO and national SEO. Therefore, the more you create, the better.