SEO or Search Engine Optimization involves various processes which are aimed at boosting your website’s visibility in SERPs i.e. Search Engine Page Results. When investing in SEO business owners often commit mistakes and pay heed only to the abundance of keywords. Such mistakes can be damaging not only to their business and profit but also to their image. Listed below are the 6 most common mistakes you must avoid making to excel in SEO and enable your business/website to achieve its full potential.