Local marketing and Local SEO services is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
It also helps customers find your business (and yes, they’re looking), helps you to more effectively spend marketing dollars, and mitigates the loss of valuable market shares to your competition. And did you know that research indicates that nearly 60% of consumers use Google every month to locate a local business? Local marketing matters!
What does a local marketing plan look like? Effective local marketing involves numerous components that require seamless, simultaneous implementation.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings. Our local SEO services then identify the keywords and phrases that a client’s local target audience searches for, and incorporates these keywords effectively throughout a website in meta descriptions, H1s, image alt tags, title tags, and content.
We also display a client’s city and state prominently in these areas of a website, as well. Quality content will also be regularly published to a client’s website and social media platforms, and will focus on topics and keywords specific to the interests and behaviors of the business’s local audience. This helps search engines to more effectively rank a client’s website for local search results, while providing potential customers with truly relevant content that engages and encourages multiple visits and conversions.
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